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The Shortcut to an 8-Figure Exit
How Rollups Are The Strategy Top Founders Use to 10x Fast
TLDR: Most entrepreneurs grind for years trying to grow one customer at a time. But the smartest founders don’t build, they buy. The rollup strategy lets you acquire multiple businesses in the same space, consolidate them, and create a company that’s not just bigger, but worth dramatically more. It’s the fastest way to scale, dominate a market, and command a massive exit.
Rollups: The Strategy Top Founders Use to 10x Fast
There’s a strategy the biggest players in business use that most entrepreneurs completely overlook. It doesn’t involve ads. Or funnels. Or viral content. It’s not about getting better at marketing. It’s about thinking bigger.
It’s the rollup strategy.
Instead of growing one customer at a time, you grow by acquiring entire companies. Over and over again. You don’t just build a business, you build a portfolio. You don’t just get bigger, you get more valuable.
Rollups are how fragmented industries become goldmines for acquisition-driven growth.
How a Rollup Works
Pick an industry where no one dominates. Where small players hold most of the market. That’s your sandbox. Think boutique marketing agencies, niche SaaS, info product brands, coaching firms, even ecommerce plays.
Now you start acquiring. You buy Company A, then B, then C. Each one brings you customers, revenue, team, IP, tech, and reach. But together? They become something new. A unified platform company with scale, operational leverage, and a much higher valuation multiple.
That’s the power of a rollup.
Why This Works So Well
Because bigger companies get better exits. Period.
When you’re small, buyers pay 3x or 5x EBITDA, if you’re lucky. But when you’ve rolled up five or six companies, streamlined costs, standardized systems, and created strategic cross-sells, you’re looking at 8x, 10x, sometimes even 15x.
Same industries. Same services. Totally different valuation.
Buyers don’t just want cash flow. They want consolidation. They want simplicity. They want something that feels like a category winner. Rollups give them that.
And You Don’t Need to Be Rich to Start
This isn’t just a private equity game. You can execute a rollup using creative deal structures like:
Seller financing
Earnouts based on performance
Asset-based lending
Equity rollovers
Revenue shares
Even using the company’s own cash flow or receivables to fund the deal
The stack of strategies is massive. You just need to know how to structure them.
A well-executed rollup instantly boosts your top-line revenue by combining the cash flow and customer bases of multiple businesses. As you bring operations under one roof, shared services slash redundant costs and drive profitability through the roof. You’re not just stacking revenue, you’re multiplying efficiency.
But it doesn’t stop there. With each acquisition, you expand your product offerings and reach new segments of your market. Your brand authority grows as you absorb competitors and build presence, making you the obvious choice in your space. And when it’s time to exit? You’re not selling a small business, you’re offering a strategic, scalable platform that commands a premium multiple.
All without the slow grind of building each component from scratch.
Where to Spot Rollup Opportunities
Look for markets where:
Customer acquisition costs are high
Small operators struggle with margins
Tech and systems can be standardized
Owners are aging out with no exit plan
Cross-sells and up-sells can be layered in
Once you start looking, these opportunities are everywhere. Especially now, as tens of thousands of small business owners head toward retirement without successors.
Final Thought
If you’re serious about building something scalable and sellable, rollups are the ultimate shortcut. It’s not about building one business. It’s about buying many and turning them into something exponentially more valuable.
You don’t need to be a genius. You need a framework, some creativity, and the guts to act. Acquisition isn’t just a tactic. It’s a strategy. And the rollup is its sharpest edge.
P.S. If you're ready to stop watching from the sidelines and start owning the field, let’s take the next step together. Click here to see exactly how I buy my businesses.

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Whats Going On
Recently On The Business Lunch Podcast: In this episode, dive deep into the world of mergers, acquisitions, and private equity. We share insider strategies for selling your business, from understanding platform vs. tuck-in acquisitions to negotiating multiples and avoiding common pitfalls. Whether you're a founder considering an exit, a business owner curious about private equity, or just looking to maximize your company's value, this conversation is packed with actionable insights..— Listen on Apple Podcasts I Spotify
Want to learn my full process?: Join me where I break down my entire, exact system, step-by-step, how deals are sourced, structured, funded, and closed. No theory, just proven strategy. Watch here.

The Riff
Everyone’s panicking about a recession, but I see a once-in-a-decade opportunity. When the economy tightens, great businesses start selling at discounts. Credit dries up, buyers disappear, and motivated sellers accept creative deals they’d never touch in boom times. This is when real wealth changes hands.
If you know how to acquire smart, you can pick up profitable companies for pennies on the dollar and emerge with stronger market share, less competition, and massive upside. Recessions don’t destroy wealth—they just move it to those who know what to do. Watch below or click here now to learn how to turn fear into your biggest opportunity.
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