The 3 Equity Deals That Replace Your Salary Forever

TLDR: The skills you’ve spent years mastering are being replaced. AI is automating advice, eliminating execution, and crushing mid-level consultants. If you wait, the ability to trade your thinking for equity disappears. Right now, founders are still trading ownership for strategic insight. That’s where the 5|5|5 and 20|20|20 Consulting for Equity models come in structured deals that start with a paid consult and unlock long-term profit share, monthly retainers, and equity. Sell your thinking once. Get paid forever. Before AI does it for you.

This Window Is Closing: Get Equity While Advice Still Has Value

If you’re reading this, it means you’ve got something most people don’t:

Leverage. Insight. A way to grow other people’s businesses.

That might be through strategy, marketing, offers, operations, positioning, or leadership. But here’s the uncomfortable truth: those exact skills are becoming less valuable by the day.

AI isn’t the future. It’s the present. And it’s already replacing the skills most consultants use to get paid. So what happens when the frameworks, templates, and tactics you sell… are all automated?

The answer is simple: the market stops paying you.

That’s why we created this Consulting for Equity model. Because the only thing more powerful than getting paid for your advice…is getting ownership for it.

From One Consult to Long-Term Equity

We’ve tested dozens of deal structures over the years. But two stand out. One is aggressive. One is approachable. Both work. And both start the same way:

A paid consult.

Not a free strategy call. Not a proposal. A high-leverage, half-day session where you solve problems and create clarity.

From there, you structure the deal based on fit, scale, and value.

The 5|5|5 Equity Deal

• $5K consult

• $5K/month retainer or 5% profit share

• 5% equity (vesting or milestone-based)

This is the perfect entry point if you’re newer to deals, still building credibility, or just want to dip your toe into equity without overwhelming the founder.

It’s low friction, easy to say yes to, and still stacks up fast over time.

The 10|10|10 Consulting Deal

• $10K consult
• $10K/month or 10% of profits
• 10% equity interest

This is the “sweet spot” for many advisors. The company gets real support, you get real upside, and the structure aligns perfectly with growth-stage businesses who have momentum but need expertise.

The 20|20|20 Equity Deal

• $20K/month

• 20% of profits

• 20% of the exit

This is what we use when we know the value is there. For proven operators, growth advisors, and anyone who’s helped scale or exit companies before, this deal structure is a wealth builder.

It’s how our Fast Track members have gone from $10K consults to 7-figure exits, without teams, offices, or building a single product.

Choose Where You’re Comfortable…Then Level Up

You don’t have to start with 20|20|20.

Start where you’re confident. Land your first deal. Then stack the next. Over time, your value increases, your deals get bigger, and your equity compounds.

This isn’t about selling a service. It’s about partnering for the upside.

Why It Works: Founders Don’t Want Vendors, They Want Partners

Right now, the founders you want to work with aren’t looking to hire.

They’re looking to grow. They want someone who can help them:

• Find clarity

• Unlock leverage

• Avoid mistakes

• Multiply momentum

• Prepare for exit

But they don’t want a 40-page proposal. They want one conversation that changes the game. That’s why the consult-first model works.

You lead with value. You filter based on alignment. And you let the deal emerge organically, with structure behind it.

But This Only Works Right Now

The 5|5|5 and 20|20|20 deals are only possible because your advice is still valued.

But that won’t last. AI is already writing the copy, building the funnels, modeling the finances, optimizing the ads, and restructuring offers.

Which means the how is getting commoditized. What’s left is who. If you don’t own the upside now, you won’t have the option later. Because AI doesn’t negotiate equity.

How to Pitch Without Pitching

The beauty of this model is that you never have to hard sell. You say:

“Sure, happy to help. I offer a $10K half-day consult. From there, if it’s a fit, we can explore a longer-term structure.”

That’s it….No selling. No chasing. No proposals. Just a consult that leads into:

• A retainer or rev share

• Equity that vests over time

• Profit-only interest (no dilution, no headaches)

And the best part? You’re not delivering daily. You’re delivering value. Period.

Who This Is For

This is for:

• Fractional CMOs and COOs

• Operators who’ve built scale

• Agency founders with repeatable IP

• Growth advisors with real results

• Exited founders ready to advise, not grind

• Coaches and consultants tired of being replaceable

All you need is one good deal to shift everything.

Own Something Before It’s Too Late

The only reason this model works is because your brain still has equity value. But in 12–36 months? That just might go away.

Founders won’t offer you 5 or 20 percent of anything. They’ll say, “We’re running it through AI.” So here’s the play:

1. Stop giving away advice for free

2. Lead with a high-leverage consult

3. Structure a real-deal CFE agreement

4. Build wealth instead of chasing invoices

You don’t need 100 clients. You need 1 great deal.

Because if you don’t sell your advice for equity now…You may not be able to sell it for anything later.

P.S. If you’re ready to stop giving away your best ideas for a flat fee and start getting paid like a partner….watch this private strategy session. We break down exactly how we structure Consulting for Equity deals that turn one consult into cash, profit share, and long-term wealth. 👉 Watch it here and apply if it’s a fit.

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Thinking About Exiting Your Business?
You’ve built something incredible, now it’s time to make sure you get the most from your exit. We’ve helped countless entrepreneurs maximize their business sales, ensuring they walk away with more than just a deal, they walk away with the best deal possible.

Want to see what’s possible for you? Schedule a complimentary call (click here) today to see how I can help you get the most out of your exit.

Whats Going On

Recently On The Business Lunch Podcast: In this episode, we explain how the classic four-stage buying journey has collapsed into one moment and why trust is the lid that keeps prospects “popping” in your pot. We unpack three forms of trust, Identity, Competence, and Proximity with sharp wins and public flops (Nike, Sephora, Peloton, DSW, Starbucks, Apple, United). — Listen on Apple Podcasts I Spotify 

Your Weekly M&A Coaching Call: Every week, I’m breaking down your toughest acquisition questions with actionable advice you can apply now. Watch the latest coaching call below.

Want to learn my full process?: Join me where I break down my entire, exact system, step-by-step, how deals are sourced, structured, funded, and closed. No theory, just proven strategy. Watch here. 

One simple question can open the door to a multi six figure deal. No pitch deck, no valuation talk, just curiosity that gets sellers to open up.

The best conversations start when you make it easy for them to say yes, no, or maybe.

🤔 Watch to learn more